Web design · SEO · Social media — Hudson Valley & New England
Quiet luxury,
with a little salt.
We make you impossible to scroll past — and easy to find.
41.67° N · 70.30° W — CAPE COD
fern·weh (n.)
an ache for the places that call you
The best brands feel like a place: the first warm morning on the Cape, golden light over the dunes. We build that feeling online, then make sure the right people find it.
We work with a handful of small businesses at a time, from the shores of the Cape to the peaks of the Catskills: boutique hotels and local shops, contractors and interior studios, salons and cafés, makers and home services.
What we do
Three things, done properly. Pick one, or let them work together.
01
Be built
A home for your brand that feels as good as walking through your door.
- Custom websites with booking, shop & inquiry
- Branding, rebrands & print
- Bespoke booking & client-tracking apps
02
Be found
So the right customers find you first, not your competitor down the road.
- Technical & local SEO
- Google Business Profile & reviews
- Google Ads & keyword-led content
03
Be seen
One consistent voice everywhere your customers scroll.
- Monthly social & content calendars
- Instagram & TikTok reels, edited & captioned
- Meta & TikTok ads, launch & seasonal campaigns
- Email newsletters
The packages
Clear scope, agreed in writing. Every brand is different, so pricing is shared after a short call or email. Need just one piece? Every service is also available on its own, priced by project.
Website · one time
Essential
- Up to 5 custom pages
- Mobile-first design
- Booking or inquiry form
- On-page SEO + Google Analytics
- Google Business Profile setup
- 2 rounds of revisions
- 30 days of launch support
Monthly · social + local SEO
Signature
- Instagram + TikTok
- 12 posts a month, incl. 4 reels
- Weekly stories
- Content calendar, captions & hashtags
- Comment & DM care on weekdays
- 2 Google Business posts + 1 blog post
- 1 email newsletter a month
- Monthly performance report
Website + monthly everything
Complete
- Website up to 10 pages + blog
- Instagram, TikTok + Facebook
- 20 posts a month, incl. 8 reels
- 1 managed ad campaign (ad spend separate)
- 4 Google Business posts + 2 blog posts
- Email newsletters + welcome series
- Google review campaign
- Seasonal campaign planning
- Monthly strategy call
Made in the Hudson Valley & New England
Built to
be found.
Beautiful is the start. We make sure the right people actually find you on Google, Instagram and TikTok, and then book with you.
Start your projectHow it works
01
Discovery
A real conversation about your business, your customers and where you want to be seen.
02
Direction
A clear plan, look and search strategy you approve before anything is built.
03
Creation
Design, content and reels, shaped together in short review rounds.
04
Launch & care
Launch day, then ongoing care so it keeps growing season after season.
From the Cape to the Hudson.
Based in the Hudson Valley and working with businesses across New York, Connecticut and Massachusetts: Rhinebeck, Millbrook, Hudson, Cold Spring, Bedford and Rye; Greenwich, New Canaan, Darien, Westport, Ridgefield and Litchfield County; and out to Cape Cod and the Islands, from Chatham, Orleans, Dennis and Wellfleet to Falmouth, Martha's Vineyard and Nantucket, plus Boston, Cambridge and the Berkshires. Anywhere else, we work fully remote.
NY · CT · MA
In-person briefing
We come to you, at your shop, your rental or your shoreline, and come back to capture your space for content.
ANYWHERE · LIVE
Remote briefing
A video call to start, then reviews and approvals online.
ANYWHERE · ASYNC
Fully remote
No calls needed. A written brief and email updates, start to launch.
Founder of The Fernweh Room
Hi, I'm Lexy.
Designer at heart, engineer by habit, with more than fifteen years of both.
It began with fine arts and a first job in design at a museum. From there I moved into software and project management, building the systems that keep creative work moving. So your brand gets both: something beautiful, and the structure to see it through.
As for the name, it comes from a feeling I've always known. Fernweh is the ache for a place you're not. Mine has always been Massachusetts: the Cape, the coastline, New England itself. The Fernweh Room is what happens when you build a business around that feeling.
When I'm not building brands, I'm chasing waves with my family and conducting very serious research into the Cape's best lobster roll. The results are still coming in.
— Lexy
Social & Campaigns Director
Miriam Barona
Miriam has been making videos for more than fifteen years, long before reels had a name, and brings over five years in social media marketing. Once we've set a brand's voice and strategy, she launches the plan across Instagram, Facebook and TikTok: content calendars, reel edits, captions, posting and paid campaigns.
She's quick to laugh, notices the little things and works harder than anyone I know, with a knack for finding the “it” your content has been missing. Even off the clock she's dreaming up the next idea, usually over a very good meal, which makes her my official co-researcher on the great lobster roll question.
Drop us
a line.
We take on a few new brands each season. Tell us about yours and we'll reply within two business days.